The expertise and skill of agents affiliated with Sotheby’s International Realty, combined with the one-of-a-kind resources, reputation, and access to discerning clients that our global brand provides, are powerful advantages that set our company apart.
Combined, these powerful advantages translate into custom marketing strategies to achieve your goals. If you’re considering selling residential property, we invite you to explore these benefits that are available through us alone.
Our connections to the most respected and successful real estate experts all over the world provide a level of global reach that is unparalleled in the industry. Through our membership in the worldwide Sotheby’s International Realty® Affiliate Network, we can share information on our listings with approximately 13,000 sales associates in 660 offices and 49 countries and territories. This close-knit network promotes relationships and referrals through networking functions, special events, cross marketing opportunities and more.
In an increasingly online and global marketplace, a recognized name is a powerful advantage. Since its founding in 1744, Sotheby’s has earned worldwide renown not only for its keen eye in the valuation of fine possessions, but also its unwavering commitment to expertise and service. Founded on these same principles, Sotheby’s International Realty today is celebrated and respected by qualified buyers and sellers all over the world who know and appreciate our name when they see it.
A survey conducted by The Luxury Institute named Sotheby’s International Realty® the most prestigious real estate brand.
Sotheby’s auction house is a company with a centuries-old tradition of bringing together buyers and sellers of fine property. Our unique association with a brand that has such a reverential heritage provides us with the ability to connect with powerful client groups in several ways. These include direct marketing to Sotheby’s established base of qualified clients, networking opportunities through participation in special global auction events, and maintaining a presence in Sotheby’s auction locations worldwide through dedicated realty liaisons and kiosk displays.
International Marketing Experts
Sotheby’s International Realty’s local, national and global marketing strength, an all-important factor in attracting qualified buyers, cannot be matched. In addition to marketing experts in each of our local offices dedicated to developing individual advertising plans that are tailored to each property, our network has professional marketing staff in key regional centers including Manhattan, Miami, London and Hong Kong. Their objective is to ensure our listings receive the attention and exposure they deserve throughout the world.
Our brand has a history of setting the standard for drawing upon technology in the marketing of fine property, and we continue to do so with a series of innovative tools that connect purchasers and sellers around the world. These include online listing distribution programs, a mobile website capable of finding nearby properties from anywhere, a powerful internet presence with unique options such as language translation and currency conversion, customizable iPad presentations, strategic eMarketing programs, tracking reports and more.
We showcase our listings in a variety of beautifully designed print and online proprietary publications that we share with our clients and offices around the world. Reside, the award–winning magazine of the Sotheby’s International Realty® Network, and Sotheby’s, published by Sotheby’s auction house, both feature original editorial content alongside our listings, while our high-quality catalogues and iconic property brochures provide additional avenues for exposure. Online, our Extraordinary Living blog reflects the quality presentation for which we are known.
Our strategic media plan aligns our brand and listings with relevant media partners on prominent, highly visible platforms. We maintain one-of-a-kind relationships with some of the most influential news outlets in the world, achieving significant exposure on the websites of The Wall Street Journal, The New York Times, and Architectural Digest, along with international outlets such as the BBC, Financial Times, South China Morning Post and more. We also distribute our properties to the most highly trafficked real estate portals worldwide.
Just as Sotheby’s has sold some of the world’s most precious objects, we have set price records with the sale of many spectacular homes. At the same time, we specialize in fine properties in all price ranges, as the homes we represent share a distinctive character rather than a particular price. While our record sales and the quality of our listings have contributed to the worldwide renown of our name, we are best known for our exceptional service. Who we are and how we represent our clients are constants that achieve results for our sellers, regardless of the listing price.